Smack Lobster Deli has been on my list of places to eat for ages, alongside its siblings Burger & Lobster and Beast. The Russian owned Goodman Restaurant Group have been hot on turning a simple concept into London's most popular eateries. Unlike Burger and Lobster, Smack Deli serves only lobster but in a roll, on its own or salad and is more of a fast food joint.
After reading reviews I expected there to be a long wait to queue for food or to get a table but we strolled straight in to the counter and ordered. There are 4 styles of lobster rolls or you can order half/whole lobster. We chose the Mexican and Seven Samurai. Both were very good, the jalapeños topped on the Mexican gave it a nice spicy kick and the Seven Samurai was delicious. It could have done with a bit more ginger as I didn't taste that, but the lobster was really fresh and in abundance. Keeping the lobster together was the brioche roll, it was light and toasted to perfection.
We also ordered the lobster chowder and courgette fries on the side. The chowder was delicious and the star of the show, it had large chunks of lobster meat and was rich in flavour. The fries were good but too oily for me, I wouldn't be ordering them again.
Overall I really enjoyed my meal here, the staff were friendly and kept the place clean. Better choices of sides would have been good but a place like this rides on its reputation and affordable lobster rolls.